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Regardless of Genre or Technique, Branded Content Seeks to Connect


From comedy to narrative to docu-style to product demo, sponsored content strives to build deeper relationships with audiences.*comment*

Our "Weaving Brand Stories" Special Feature shines a light on Branded Content, which can and does present itself to viewers and online audiences in a wide range of forms and genres.  This includes everything from broadcast spots to music videos, interactive print articles, webisodes, cinema ads, experiential events and live performances and short films, to name a few. Examples from our showcase include First Wave's  "Am I Wrong?," the official branded music project produced for Pepsi Pulse from acclaimed artists Nico & VinceBig Block's directing team of Josh + Vince crashed Vogue’s runway show with a sneak promo for a Zoolander sequel, produced directly for Conde Nast. Production for the People captures the ingenuity of the web startup Taskrabbit in a documentary video for American Express. And the newly launched branded content company Penelope, which is affiliated with the production company Grand Large, promotes the series “In Deep Shift,” seen on the Oprah Winfrey Network. These are just a smattering of the surprises to be found in our “Weaving Brand Stories” showreel.

 

 Chapter 1: Penelope...       Chapter 2: PFTP       Chapter 3: Big Block...       Chapter 4: Showcase...     Cover

 

Brand: Amalgamated Bank
"Rock the Vote featuring City of the Sun"
PSA featuring City of the Sun for voting awareness.
Product: PSA Voting
Director: Rik Cordero
Prod. Co. First Wave TV
Show Video
Brand: Amazon.com
"Kindlicious"
Amazon Ad Contest winner.
Product: Kindle
Director: Angela + Ithyle
Prod. Co. Penelope
Show Video
Brand: American Express
"TaskRabbit"
Leah Busque talks about prioritization and working smarter, not harder.
Product: Web Series
Director: Production For The People
Prod. Co. Production For The People
Show Video
Brand: Doritos
"The Largest Human Doritos Chip"
Fifty bold participants get free tickets to the big game forming the largest human Doritos chip while in the stands in this Super Bowl XLVIII Viral.
Product: Chips
Director: Michael Addis
Prod. Co. First Wave TV
Show Video
Brand: Falabella
"Love is Endless"
Models steal clothing from a fashion show.
Product: Falabella
Director: Chad Ostrom
Prod. Co. Penelope
Show Video
Brand: Febreze
"Happy Smell"
People participate in an experiment to test Febreze's odor fighting capability.
Product: Air Effects
Director: Jonas Elrod
Prod. Co. Penelope
Show Video
Brand: Greenpeace
"Reggie Watts: Animal"
Greenpeace and Reggie Watts encourage you to fight for a greener internet.
Product: PSA Environment
Director: Josh + Vince
Prod. Co. Big Block
Show Video
Brand: L'Oreal
"Blackbuster"
A model shows off how black L'oreal Blackbuster is.
Product: L'Oreal Blackbuster
Director: Catherine Louis
Prod. Co. Penelope
Show Video
Brand: Levi's
"Live in Levi's Featuring Cut Copy"
Cut Copy talk about life on tour.
Product: Clothing
Director: Rik Cordero
Prod. Co. First Wave TV
Show Video
Brand: Mercedes Benz
"Smart For Joy"
The Smart Car is shown inside and out.
Product: Smart Car
Director: Damien Krisl
Prod. Co. Penelope
Show Video
Brand: Monceau Fleurs
"Twister"
Flowers are blown away by intense winds.
Product: Flowers
Director: Damien Krisl
Prod. Co. Penelope
Show Video
Brand: Montage Reel
"Words are Pictures Reel"
Words are Pictures Montage reel from Craig Ward.
Product: Montage
Director: Craig Ward
Prod. Co. Penelope
Show Video
Brand: Montage Reel
"The Gif Collection"
The Gif Collection from Elle.
Product: Montage Reel
Director: Elle
Prod. Co. Penelope
Show Video
Brand: Nike
"California Dreamin'"
Little boy practices his soccer skills in the urban setting of East Los Angeles.
Product: Web Series
Director: Production For The People
Prod. Co. Production For The People
Show Video
Brand: Nissan
"Meet The Machines"
Nissan would like you to meet the machines
Product: Nismo
Director: Paul Trillo
Prod. Co. Big Block
Show Video
Brand: OWN/Harpo
"In Deep Shift"
Promotional material for the show "In Deep Shift with Jonas Elrod."
Product: In Deep Shift with Jonas Elrod
Director: Jonas Elrod
Prod. Co. Penelope
Show Video
Brand: Pepsi
"Nico & Vinz: Am I Wrong"
Official branded U.S. Music Video for Pepsi Pulse featuring Nico & Vince and their smash hit "Am I Wrong."
Product: MUSIC VIDEO
Director: Rik Cordero
Prod. Co. First Wave TV
Show Video
Brand: PG Tips
"Monkey's Monumental Mission"
PG tips has partnered with Comic Relief to create this epic piece about a puppet monkey scaling a building.
Product: English Tea Bags
Director: Michael Sugarman
Prod. Co. First Wave TV
Show Video
Brand: Reserve Channel
"Capture"
World-renowned celebrity photographer Mark Seliger interviews famous photographers and famous personalities that love photography.
Product: Series Sizzle
Director: Chad Ostrom
Steve Horton
Prod. Co. Penelope
Show Video
Brand: Save The Children
"The Most Important 'Sexy' Model Video Ever"
New York City fashion models came prepared to shoot a sexy commercial. They were then asked to do the impossible...
Product: PSA
Director: Josh + Vince
Prod. Co. Big Block
Show Video
Brand: Sports Illustrated
"Dale Earnhardt Jr."
Dale Earnhardt Jr. faced a lot of adversity during his well-publicized losing streak.
Product: Magazine
Director: B + W
Show Video
Brand: Tanqueray
"Chad"
Chad left art school to become a bartender and has never looked back.
Product: Web Series
Director: Production For The People
Prod. Co. Production For The People
Show Video
Brand: Virgin Atlantic
"Brilliant Minds"
Leandra Medine of ManRepeller.com talks social media and fashion.
Product: Web Series
Director: Production For The People
Prod. Co. Production For The People
Show Video
Brand: Vogue
"Vogue Runway Talks With Derek Zoolander and Hansel Backstage at Valentino"
Anna Wintour interviews Zoolander and Hansel about their runway strategy.
Product: Valentino
Director: Josh + Vince
Prod. Co. Big Block
Show Video
Brand: Wendy's
"L'Estrella de la Toscana - Trailer"
You could win the chance to write the captions on Wendys' first short film.
Product: Tuscan Chicken on Ciabatta Sandwich
Director: Chad Ostrom
Prod. Co. Penelope
Show Video
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Weaving Branded Content

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Pénélope, A New Branded Content Studio, Takes a Different Approach

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Production for the People Brings Agility and Heart to Creating Content

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Big Block's Integrated Approach Draws on Deep Media Toolkit

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Regardless of Genre or Technique, Branded Content Seeks to Connect

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