Sandvertising was Established to Bring Help Where Needed
Five advertising women have established Sandvertising, a collective of advertising professionals, working in conjunction with various established relief groups to help the thousands affected by Hurricane Sandy and to organize resources and trips out to devastated areas.
The initiative was launched by Rasha Clark, Executive Producer at Goodpenny; Jenny Karakaya, Freelance Producer, Shirley Ramos, Director of Business Development at Pulse Music; Oritte Bendory, Director of Business Development at Gartner and Nancy Kagan, Executive Producer at Republic.
Through personal outreach to ad agencies, production companies, vendors and others, Sandvertising has already enlisted help from various entities, including, BBDO, JWT, Razorfish, Grey, Anomaly, McGarry Bowen, MPC, Imagery Lab, D2 Brands, Uproar and the Associated Press, as well as a network of freelance directors, editors, producers, graphics artists, and designers.
Social media has also had a huge impact on Sandvertising's efforts with the organizers scouring other sites, Twitter and Facebook updates to gather information on where their help is most needed, and then sending out a call to action even to those who don't live in New York or surrounding areas.
Relief efforts to date include missions to affected neighborhoods, having a constant presence on the ground to see where the greatest needs are on a daily, if not hourly, basis and coordinating with other organized groups.
Sandvertising is currently organizing a toy drive, and hopes to sustain their outreach throughout the winter until those areas affected by Sandy are restored to some semblance of normalcy and the residents have safe living conditions.
To help, visit: http://www.facebook.com/Sandvertising
Published 20, November 2012