Gartner Brings Art Lovers Together for a Good Cause
The production company's second "Artists in Advertising" show, held last
week in New York, exhibits work from agency creatives with
proceeds going to the 100 Camera Fund.
By Anthony Vagnoni
GARTNER, the New York and L.A.-based production company, launched its second annual 'Artists in Advertising' Exhibition at their SoHo loft on Wednesday, Aug. 15th, and SourceEcreative was on hand. (Photos from the opening night reception appear below.)
The aim of the exhibition was to showcase a different side of advertising and the executives within the industry by displaying a number of their fine art efforts in the fields of photography, painting and other media.
The idea of the exhibition came from GARTNER Marketing Director Oritte Bendory, as a way to highlight and celebrate the more 'purist' – and often hidden – artistic talent within the business. "I realized that many of my colleagues in the industry are honing their creative talent and interests outside of their day jobs," Bendory says. "Hosting a proper gallery-style exhibition enables them to celebrate that creativity."
This year's exhibition features an eclectic range of work from artists, including Saks Afridi, Global Creative Director, Merkley + Partners; Kieran Antill, Executive Creative Director, Leo Burnett; Dan Cohen, Creative Director, BBDO; Jonathan Flaum , Freelance Editor; Menno Kluin, Executive Creative Director and Head of Art, DDB; Andree Ljutica, Senior Art Director, Grey; Michael Schactner, Art Director, BBH; and Lee Trice, Senior Designer, Young & Rubicam.
A portion of the proceeds from the sale of works at the exhibition was donated to 100cameras.org, a non-profit that empowers disadvantaged children to document their lives through photography and to create positive change in their own communities. A selection of photographs taken by kids participating in the program were on display at the exhibit.
Artists at an exhibition: DDB's Menno Kluin (left) and BBH's Michael Schachtner,
both of whom had work on display at the GARTNER loft.
The Merkley crew turned out in force: from left, Lauran Goetzmann, Tibby Iz,
Eddie Van Bloem, artist Saks Afridi and Andy Hirsh. Kneeling is Alex Kobak.
A close-up of one of Saks Afridi's illustrated posters; the entire series, over 200
in total, is titled "Stupid Words." This one is dubbed "Civil War."
Big Foote Music's Ray Foote with GARTNER's Rich Carter.
Global Hue's Dale Bramwell (left) with Wendell Hanes of Volition Sound Branding.
Freelance producer Fred Slobodin poses in front of a decorated phone booth
that was part of GARTNER's first "Artists in Advertising" exhibit.
Grey's Bob Adsit with Lauren Press of Macguffin Films
and freelance producer Dimitri Pankas.
Kelly Flint of Strike Media with JWT's Sergio Lopez.
Jessica Gardner of mcgarrybowen and Brad Edelstein of Click 3X.
Stacy Flaum (right) of mcgarrybowen with Roe Bressan of the Lively Group.
Natalie Croker of The Lifelong Friendship Society
with Adam Jenkins of FeedTheWalrus.
Kala Sherman of Elias Arts, Anya Zander of House of Cards
and Kate Dohaney of Elias Arts.
Jorge Arteaga and Brittany O'Donnell, both with BBH.
BBH's Julia Neumann, whose creative partner is exhibiting artist
Michael Schachtner, peeks out from behind a fan while
posing in the fancy phone booth.
Published 18 August, 2012