Picrow, the Hollywood-headquartered commercial and television production company, has named Tiffany Caprice Head of Marketing and New Business Development. She will report to company Founder/Director Peter Lang. Caprice is no stranger to Picrow; having assisted Director Peter Lang cast his highly successful decade-long branding campaign for USAA Insurance while working a senior role at Dan Bell Casting. Caprice also cast talent for independent films and commercials through Sanford Casting.
Caprice believes that Picrow, having produced award-winning content for Amazon (i.e. Emmy-winning comedy series Transparent, Mozart in the Jungle, Goliath, Patriot, I Love Dick, and more) is ready to continue it’s expansion: “I’m here to grow the careers of our directors with compelling projects that challenge them to create and innovate,” says Caprice. “We want to increase our production while serving as a resource for all our clients, past and present. There’s already a lot of trust in the Picrow brand with anyone we’ve worked with, and I want to expand their numbers. I want them to look to Picrow for projects, from inception to finish and/or standard production with or without post, or post alone. I also want to develop more business-direct production and branding, while continuing to spread the word about the specialness that defines Picrow’s work. When you see the Picrow logo I want it to communicate that we do great work.”
Picrow represents a new hybrid — a combination studio, production house, and post house. Commercials, documentaries, television shows, branding films, and theatrical features shows get produced at Picrow. In addition to Lang’s recent work, Picrow’s turn-key production collective, The Hall, was just awarded a Gold ADDY for its Unforgettable Disney commercial campaign and a bronze for their Mickey Around The World integrated branding promotion. The Hall is composed of Benjamin Nussbaum, Director/Editor, Joe Remerowski, Director/Editor, Charles Son, Director/DP/Editor, Gregory Nussbaum, Head of Post/Editor/Colorist, Zachary Nussbaum, Editor/VFX Artist, Lisa Rucker, Editor/VFX Artist and Matt Twomey, Editor/VFX Artist. Production support for The Hall includes Sharon Groh, Executive Producer, Richard DiLorenzo, Production, Sophie Magaraci, Production and Lucy Fletcher, Production.
NEW MARKETS AND MORE
“I’m excited to help find new markets for Picrow,” says Caprice. “Having cast many of Peter’s (Lang) spots, I was always impressed with how he pulls great performances out of real people. Every spot or short film he directs takes his art farther and builds on his legacy of great branding. And now we have the entire Picrow team, all of them extremely talented, and we have a world-class facility — everything to produce award-winning content for any size screen.”