Ole Peters grew up on island on the north coast of Germany. In that idyllic environment, he grew passionate about photography, design, and typography. This love for aesthetics became an addiction, and with increasing frequency he would travel to any big city with an exhibition focused on his chosen topics.
Peters began freelancing as a graphic designer in the print industry, which led him to broadcast design. There he became one of the foremost design pioneers to use Adobe After Effects (he even wrote a 500-page technical book about it).
Peters bounced around, working for German television stations and post production companies. Noticing a void of motion design services for agencies and clients, he co-founded Labor TV to meet that need. In 2003, Labor TV merged with Matin Woelke’s Hamburg-based hybrid production studio Sehsucht, where Ole remains an active Managing Partner and Executive Creative Director. Sehsucht has since become a powerhouse industry leader in Europe’s VFX, production and animation landscape.
Peters’ VFX background gives him a unique perspective when it comes to creating atmosphere and building visually stunning worlds. Describing CGI, Peters says, “I can create scenes exactly as I imagine them—without limitations. I can lead the audience into unseen environments or supplement and transform real worlds.” On adding live action into the equation, he says, “Nothing can compare with the element of human expression. Following dialogue, human movement, playing with characters—it opens up another realm of opportunities for creating.”
Because of this dual perspective, Peters’ work is visually complex. He enjoys conceiving landscapes that haven’t existed before. In one spot he directed for Mercedes-Benz G-class, the camera dives into a piece of amber, and then seamlessly transitions 40 million years into the future. Smoothly switching between live action and CGI, Peters creates a spot that bridges time itself, highlighting the vehicle as an iconic piece of machinery.
His reputation as a human swiss-army knife has led to clients including Audi, Chevrolet, IWC Schaffhausen, and many more. Peters’ work has won numerous awards, starting with the Cannes Gold Lion he won for an animated Mercedes-Benz convertible spot. He also frequently serves on the jury of distinguished award shows, including the Clios and ADC Germany.
Interrogate EP and Partner George Meeker says, “We are thrilled to be Ole’s first representation in the States and in Australia. With Ole, you get this one-stop shop—a wildly creative director who has a deep wealth of CGI and VFX experience, plus access to a killer production house in Germany. It’s rare the same person who directs a spot can also execute the visual effects, and Ole produces these fully-realized, bespoke visions from beginning to end.”
When Peters was introduced to the Interrogate team, he was instantly impressed. He said, “They represent a fierce group of filmmakers and have an extremely well-curated group of directors. Their selectiveness with their roster shows how one-on-one they are with their talent, and how they are able to support them with passion and focus. I felt well understood, and in turn, I understand their perspectives and aims, and how uniquely they look at the bigger picture.”