The new 20" TVC once again brings together the talents of Trunk director Layla Atkinson and illustrator Anna Kövecses. Homebrew, Rightmove's agency, commissioned the duo once again, to create a spot to promote the property companies' massive rental portfolio. With the previous success of the Rightmove 'School checker' campaign, it was always a possibility that they would get the same team back together, and as chance had it, the stars once more aligned.
Working closely with Homebrew, Layla and the team at Trunk helped develop the script and storyboard, in which we follow a young couple as they go house hunting. They visit a wide range of properties, only to find that they’re too high, too low, or too windy! Before finally finding the perfect rental that they both love. Obviously!
Anna, who grew up in Hungary, was challenged to create a very typical British urban environment. Layla notes, 'Along the way we developed mews courtyards, Tudor cottages and Georgian terraces, before settling on our final selection.' The narrative plays out amongst high rises, narrow boats and back to backs, whilst being punctuated by incidental details like the Austin allegro, a celebration of Layla's child hood, cats in windows, and doves on rooftops.
Layla and the animators well-observed attention to detail brings a sense of warmth and humour to the couple's adventure. Subtle and nuanced details such as the woman's shoe falling into the canal, and the guy bumping his head, all help with the playful nature that Rightmove were aiming for, perfectly capturing the sense and meaning of home.
With two beautiful projects in the bag for Rightmove, Layla notes, "It was great to work with Anna again. She's such an amazing illustrator and I love her style so much. The temptation to just ask her to draw things for fun was always tugging at my moral compass! Would definitely love to work together again in the future!" Watch this space.