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Union’s Einar And Haygood Race Their Way To Sophisticated Fun For Toyota

Union’s Einar And Haygood Race Their Way To Sophisticated Fun For Toyota


New Avalon campaign via Saatchi & Saatchi has a playful, competitive spirit



 

Edited at Union, a pair of new spots for Toyota Avalon convey a sense of fun and good-natured mischief.

The campaign was created via Saatchi & Saatchi, and directed by Craig Gillespie of MJZ. Einar edited “Let’s Race,” which follows an Avalon driver through an escalating series of challenges, from trikes to speedboats and more; “Trojan Horse,” cut by Jim Haygood, positions the vehicle as a clever means of gaining access to all the right venues and events...until you kiss the wrong groom.


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