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22squared Continues To Expand Female Leadership And Talent

22squared Continues To Expand Female Leadership And Talent


22squared, one of the leading national independent agencies, continues to expand their female leadership and talent across their Atlanta and Tampa offices.



 

  • Cheryl Davis Named Chief Financial Officer
  • Six Female Executives Elected Senior Vice President
  • Katie Davis, Hannah Heller & Kristin Wellmer Join Creative Department

22squared, one of the leading national independent agencies, continues to expand their female leadership and talent across their Atlanta and Tampa offices, with key promotions and hires. 22squared proudly boasts 68% total female employees, 47% female creatives, 80% female SVP’s and 29% female executive leadership. The stats around female leadership reflect the agency culture, which attracts and cultivates top, diverse talent.

In the C-suite, 22squared names Cheryl Davis chief financial officer, effective immediately. Davis is the first woman to hold this position at the agency. She reports directly to CEO Richard Ward and succeeds current CFO Tom Fuller, who recently retired after 30 years in the industry and 25 years with the agency. Davis’ scope encompasses oversight for the agency’s Finance Department, strategic planning, cost controls and effectiveness. She is a recognized advocate for change and innovation in finance and the industry - and coincidentally, is celebrating her 22-year anniversary with 22squared.

The agency appoints new Senior Vice Presidents every quarter. The past two quarters saw six newly elected SVPs, all of whom were female: Lindsay Baldwin, svp, director of video and
broadcast; Christy Cross, svp, director of business development; Genna Franconi, svp, team account director; Saya Heathco, svp, director of strategy; Meg Jokinen, svp, group account director and Ashley Keetle, svp, account director.

Additionally, 22squared has added talent to their Creative Department, hiring Katie Davis as art director from Wray Ward in Charlotte. Kristin Wellmer joins as senior copywriter, moving from Detroit where she held creative positions at Doner and Team Detroit. Hannah Heller joins as junior copywriter, a recent graduate of The Creative Circus in Atlanta.

The agency is an active champion of education, networking and career development programs. Internally, the women of 22squared launched a Lean In Circle last year, created for female employees at all levels to meet and discuss career development, networking strategies, leadership advancement, and work-life blend and balance. Additionally, 22squared invests in developing high-impact female leaders through Pathbuilders – a well renowned legacy education and advancement program established in 1995. The program provides female mentoring, with a focus on high-impact leadership, building executive presence and collaboration.


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